Our Mission Ikigai

A BRAND INSPIRED BY ‘IKIGAI’

Whether you have played sport, served in the military or spent time developing your career in the public, private or third sector the chances are at some point you have woken up and asked yourself “Where am I heading with my career?”

Well, that is what the concept of Ikigai means and is designed to help you identify where you are in your life right now and take steps to help you achieve Ikigai, that is where we can help you. Having that desire and feeling that drives you to get out of bed in the morning can be the difference between the feeling of having a job or having a purpose and sense of fulfilment.

Where are you on the image? Let us help you find your Ikigai…


The idea of Ikigai is that…

ONE: You find the thing that you LOVE doing…

TWO: Ask yourself is it something that the world NEEDS.

THREE: What is your economic engine i.e., what financially do you need to get PAID?

FOUR: Once you have identified the others there is a high chance you can be great at it if you are passionate about what you are doing.


If you would like us to help you find your Ikigai and create a new path for yourself, please don’t hesitate to get in touch.